Kerastase Sulfate-Free Strengthening & Smoothing Hair Repair Shampoo for Damaged Hair

Kérastase is a leading global luxury professional haircare brand, born in Paris in 1964. The brand has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise. Kérastase adopts a care-first philosophy to cater to all hair types and individuals, as well as the world we live in.

The Première collection by Kérastase is designed to tackle persistent hair damage caused by excess calcium in shower water. The innovative dual-action formulas restore up to 99% of hair's original strength by removing calcium buildup and reconnecting broken links between keratin chains.

The collection features a luxurious Portofino Summer scent, with top notes of mandarin and citrus, middle notes of silky and delicate flowers, and woody facets at the bottom. To address the issue of calcium buildup, the Première Pre-Shampoo Hair Repair Treatment utilizes citric acid to decalcify and glycine to repair damage.

Customers can make an appointment at their local Kérastase salon for a personalized hair diagnosis, where they can discover the Première collection. The collection includes a Repair Shampoo, Conditioner, Mask, Serum, and Hair Repair Treatment Oil, all formulated to hydrate, strengthen, and smooth damaged hair.

The Première Shampoo is sulfate-free and gently cleanses while restoring hair, while the Conditioner hydrates, strengthens, and smooths. The Repair Mask, formulated with peptides and glycine, protects against breakage by strengthening, hydrating, and smoothing damaged hair. The Anti-Frizz Hair Repair Serum, a lightweight heat-protecting leave-in, protects against heat and humidity, reducing frizz and strengthening hair. Finally, the Repair Treatment Oil restores and strengthens hair strands, protecting against heat, split ends, and dullness.

Customers can easily determine if the Première collection is right for them by checking for signs of hard water, such as white calcium buildup on their showerhead or in the shower. If their hair is brittle, dry, and prone to breakage, the Première collection can help remove the calcium buildup and reveal stronger, softer, shinier hair.

The pre-shampoo treatment is designed to be the hero product for those experiencing persistent hair damage, as it has the highest level of active ingredients to remove calcium buildup. It should be applied generously on damp hair before shampooing, left on for 5 minutes, and then the Première Shampoo can be applied directly on top to maximize efficacy.

The Première Shampoo can be used daily, and the collection is suitable for all types of damaged hair. Customers can explore the full Première collection, including the Pre-Shampoo Treatment, Shampoo, Conditioner, Mask, Serum, and Oil, to find the products that best meet their hair repair needs.

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